Architecture in the Den: Know Your Client! with Su Butcher

To make money as an architect you need to find out what’s important to your clients, then explain how you can solve their problems. And this starts with knowing your clients; who they are, what they do and what their pain points are.

Tune in to hear top tips and tech tactics from two expert marketeers – host Lisa Raynes Founder and CEO of Pride Road Franchise and Su Butcher Director of Just Practising Ltd communications consultancy. You’ll get the benefit of Lisa’s experiences of setting up, testing and refining CRM systems for the Pride Road Franchise and Su’s expertise in providing digital strategy to architects and construction product companies.

Pride Road Franchise grew out of Founder Lisa Raynes’ refusal to accept that there was only one way for a woman to have an architecture career and a family life. She built her practice in the domestic sector, and then invested to turn her business into one that other ambitious architects wanting work/life balance can buy into. She’s had a seat on the RIBA Council (2015-18), been Chair of Women in Property NW and founded Manchester Curious, an urban architecture outreach festival. A key focus of Pride Road Franchise is the fully-automated customer relation management system, that helps lead a flow of new clients to our franchisees.

https://www.prideroadfranchise.co.uk

Su Butcher is well-known as a promoter of collaborative working and better communication she is a prolific user of social and digital media: talk to her on twitter @SuButcher and LinkedIn.com/in/SuButcher.

Su has been writing about architects and business since 2008, when she set up her blog as a way to share her experiences in practice. She now uses that understanding to help construction product companies understand specifiers’ needs and smooth the process of product selection. This has also led to her being heavily involved in digitisation projects, such as the IET’s Plain Language Guide to Product Data for Manufacturers.